Tommy Car Wash Systems’ President Ryan Essenburg takes us on a virtual tour of the new Tommy’s Express corporate headquarters, checking in with each department and highlighting how corporate teams support local franchise operations every day.
After a rigorous development and testing cycle, the brand new Tommy Reverse Osmosis system is hitting select car wash facilities and proving itself a sterling option for high production express car washes.
Like other RO systems the unit uses a powerful filtration system to produce purified water for use in spot free rinse service. However, unlike other systems the Tommy RO was developed to include amenities specific to car wash operation.
A suite of monitors providing advanced warning ahead of required maintenance or system faults
Proprietary solenoid system for strict 1 to 1 production of RO and Reject water
Automatic back-flow system to purge membranes, extending membrane lifespan to greatly reduce system operating costs
The system may be equipped with an onboard controller or integrated into the Tommy Controller for centralized command and control in a Totally Tommy tunnel. For more information please visit the Tommy Car Wash Systems webstore or contact a sales representative.
Startup franchises have long enjoyed a higher success rate compared to independent startup businesses, and the franchise model has proven dominant in a vast range of industries from restaurant to retail.
At Tommy Car Wash Systems and Tommy’s Express Car Wash we’ve crafted the most comprehensive, cohesive car wash franchise package available, with an entire suite of benefits including:
A Proven, Cohesive Car Wash System
Each Tommy’s Express Car Wash is built from the Totally Tommy integrated equipment and facility design, developed to achieve the fastest processing speeds and best wash quality available from an express car wash. It’s a template optimized for operation that covers all aspects of the finished facility, including:
A visually dramatic building design, optimized
for customer experience and low-labor operation
A full, high-performing equipment package
Leading control systems and electronics
Organized tools, replacement parts, and equipment
The Name Recognition of a Fast-Growing National Brand
When you join Tommy’s Express you become a participant with
a growing national network of car washes. With sixteen facilities currently
open and almost 200 more in various stages of development, Tommy’s Express Car
Wash is set to become one of if not the widest-known car wash chains in the
United States with a large and shared membership pool.
Access to Proprietary Car Wash Equipment
Tommy’s Express Car Wash partners receive access to exclusive
car wash technology developed specifically for use in our franchise network.
This includes the new Tommy Point of Sale, TommyClub license plate recognition,
and the Easy-Chem detergent management system.
By building up the franchise and pooling resources we are
able to continually explore, develop, and trial new and innovative technology
while individual operators focus on the day to running and success of their
Advanced Site Selection and Development Assistance
The right location makes a world of difference for your car
wash’s long-term success. Our in-house development team will help you identify
and secure the best possible location for your facility and are ready to assist
you through the entire process from site layout and local approvals, to final
equipment installation and fine-tuning.
Hands-On Operations Training
To run the ultimate car wash successfully and deliver a high
quality wash result you’ll need the right training and practice before your
site launches. The Tommy University program brings Tommy’s Express owners and
managers to our headquarters in Holland MI for both classroom and hands-on
training at our corporate washes, followed by additional training and review at
your local site. Our goal is to give you the tools, knowledge, and support you
need to be successful from your car wash’s first year through its first decade.
Comprehensive Marketing support
Tommy’s Express is unique in that we provide comprehensive
and highly professionalized marketing support before, during, and after your
car wash’s grand opening. We manage your social media channels and online
directories, providing a constant stream of social media and video content,
implementing new seasonal campaigns, and closely managing your online
reputation and reviews.
This year the Tommy Car Wash Systems family of companies celebrates fifty years of car wash operations and development. In that time we’ve seen tremendous change sweep across the industry, and inspired much of that change ourselves.
In 1969 Julius “Sonny” and Jacob “Jun” Essenburg opened the very first Quality Car Wash location here in Holland, MI. It wasn’t much to look at, compared to where we are today. But the brothers committed to the opportunity, devoting time, energy, and creativity to the process of washing cars and making improvements as they went.
Much like the car wash market in the United States, car washing technology and practice on the international stage is in flux, with a wide variety of systems and approaches competing. We asked the team at Švaros Broliai, the leading car wash provider in Lithuania, about their experiences with Tommy Car Wash Systems’ equipment and the difference it’s made for them.