Content marketing can be a tricky concept, but when it comes to local car washes this surprisingly simple strategy can yield significant results. In essence, content marketing is all about providing great informational ‘content’ that paints your car wash in the best possible light and transmits the value and message of your wash into different digital spaces.
Specifically, the objectives to content marketing are twofold:
Your car wash’s logo and the stationary, decals, placards, and full-size back-lit facility signage that carries it will display your car wash’s message and identity to the world. So what message do you want your car wash to send and how best is a car wash owner or operator to approach the car wash logo design process?
Tommy University offers a number of other services which can be of great help to car wash owners and operators as they work to maintain and develop a strong and thriving car wash business in their local area.
5 Tips For Bringing Young Adults Into Your Car Wash
It’s no secret that the newest American generation, the enigmatic, connected, tech-savvy group known as Millennials, make for a very difficult and interesting marketplace. Car washes are one great example, and so far the industry has had mixed results marketing and holding on to this group.
Here are five tips we’ve discovered can go a long way towards getting young adults into your wash and keeping them on as loyal customers:
Groupon and Daily Deals
When Groupon hit the scene back in 2008-2010 it was groundbreaking, the first of its kind and one of the fastest growing and most innovative companies in history. But success attracts imitation and Groupon soon found itself swamped in competition from other brands copying its model and cutting into its customer base.
Today Groupon still has a very large and loyal customer base (the largest in the industry) but there are plenty of other options for daily deals and online coupons including LivingSocial and Amazon Local (though many copycats have fallen by the wayside in the past three years). This expanded marketplace presents interesting opportunities for car washes.