Tour as Many Successful Car Washes as Possible
Car washes are diverse and complex facilities that require careful planning and no small amount of troubleshooting. So build as much experience as possible and get a sense for what a successful, thriving car wash feels and looks like.
Fine Tune Site Layout with the Help of Professionals
Site layout has a dramatic influence on capture rate, in/out speed, and return customer rates over the lifespan of the car wash facility. A good layout will easily make or break a site, which is why it is so important to perfect all details of the design with professionals who have a background in car wash layout design and day to day operations.
Focus on Quality from End to End
The retail business is extremely reliant on return customers. If you sacrifice quality or customers have a bad experience you will be continually be fighting to get them back. Focus on quality from day one and be prepare to make regular adjustments over time.
Your team shouldn’t be forced to rely on outside services to maintain or service your wash, and you should never rely on someone else to tell you what your cost per car is. Train the right people and equip yourself with the right knowledge and experience to manage problems as they come up.
Work Hard to Reduce Labor
Overhead and administrative costs add up and are deeply underestimated by most. Focus on efficiency and invest in the right equipment to minimize labor requirements on-site.
Use an Invested Operator
The more deeply invested operators are in the car wash, and the more they have at stake, the more involved they will be. If investing in a car wash, instead of acting as your own owner operator, make sure you have the right person taking the lead.
A bad investment can take a lifetime to recover from. Projecting low can protect you from overextending and makes it easier for your wash to beat expectations.
No matter what you do, do it the best of your ability. Don’t cut corners, don’t reduce value, and don’t skimp. It will end up costing more in the end. Factors like architectural designs, quality general contracting, landscaping, modern equipment technology, and total customer experience should never be sacrificed if you expect your wash to thrive.
Closely Evaluate Your Investment vs. Cost of Property Balance
When it’s all said and done you may find the value of your property is your biggest asset, especially if you might consider selling your wash in the long-term.
Focus on a Revenue Model Rather than Cars Per Year
While cars per year and total revenue are related, they aren’t equivalent. If you allow your overhead to climb or rely too heavily on costly promotions it will affect your bottom line, no matter how many cars are getting washed.
Do Not Underestimate the Draw of Great Architecture
The image you project on the outside of your facility is the impression the customer lives with long before they experience wash quality, value, and customer service. Choose a car wash facility design that is memorable and which makes a powerful statement.
Don’t Under Build or Under Spend
If your wash is too small for your location you won’t be able to handle incoming traffic, bottle necking your income and degrading both customer experience and wash equipment alike.
Don’t Over Build or Over Spend
If your site is too big the cost of your investment will weigh down your future growth and you won’t be able to maintain an appearance of healthy in/out traffic.
Do Not Rely on the Advice of Salespeople
Take your input from existing operators in the industry who will give you unbiased opinions regarding equipment, detergents, and operations.
Do Not Build Because of Ego
If there are problems with your plan be willing to back off and reevaluate. Good follow through won’t make a bad plan into a good one and sometimes it’s important to take the advice of an expert – even if that advice isn’t in line with your original vision.
Do Not Inflate Numbers for the Bank
Lying to the bank is only lying to yourself; if the bank won’t approve your business plan or financing you should honestly consider reevaluation.
Do Not Underestimate Depreciation
Washes experience significant wear and tear due the presence of water and the operation of heavy equipment. Take maintenance seriously and plan for replacement, repair, and upkeep costs.
Do Not Base Depreciation on Flat Time Schedules
Deprecation doesn’t have to do with time alone. It has to do with the total numbers of cars washed. As traffic increases so will your expenses, and the urgency with which you must address them.
Do Not Neglect Marketing
If your belt isn’t running at its maximum capacity, you aren’t reaching your wash’s full potential. Modern marketing practices, partnerships, and a flushed out plan relying on a combination of streetside, print, and digital advertising will help you expand your reach, market your promotions and wash memberships, and bring in more first time and returning customers.
Do Not Give Up
Car washing is a growing and changing industry and full size express tunnels with high-value membership packages are in extreme demand. Don’t give up if you have rough patches, reevaluate your fundamentals, and remember that success is out there waiting!
For more modern car wash fundamentals as well as an overview of the industry today and where it is going on the future, watch this presentation from the 2017 Car Wash Show, hosted by our very own Ryan Essenburg.
Tommy Car Wash Systems