Taking Advantage of Blue Water Markets

 

Location is critical for the success of any business, and car washes in particular rely on the strength of their site to drive traffic and customer awareness. This makes site selection one of, if not the single most important step when founding a new car wash. But even an ideal location with good traffic count, size, layout, and proximity to desirable destinations like shopping malls or grocery stores, can be undone by a single, often overlooked factor: competition.

 

It’s tempting to only build in your own backyard, setting up a marvelous car wash with down-the-street convenience in your own community and accepting moderate success as a result. But first take an honest look at the area and the car washes already established there.

 

If your local market is already claimed (much less saturated) by entrenched older car washes with established customer bases, you’ll soon find yourself locked in a fierce marketing and price battle for the attention of a set population. While it is possible to win these competitions (particularly with high quality equipment and a service model that boasts faster, better results) the fallout will drag down all players, with the advantage going to the wash with the bigger reserves and membership pool.

 

The best bet is to avoid the issue altogether and search for an ideal site in a local area with no express car wash competition whatsoever. These locations, ironically, are often found in smaller communities, home to low-power car wash solutions like in-bay automatics and populations who will immediately notice the new facility and the difference a real car wash can make.

 

Admittedly, this investment-minded strategy may add to your commute. But a blue-ocean site selection approach can yield a far larger, undivided customer pool and open up high quality car wash service to communities which have never experienced it before, with raving customers and higher wash counts as a result.

 

 

As always, if you are currently in the process of developing your own car wash, consider the Totally Tommy wash design by Tommy Car Wash Systems, featuring a cohesive car wash layout, architecture, high-end wash equipment, and labor-saving automation technology. Learn more HERE!

 

Tommy Car Wash Systems

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5 Things You’ll Need Before You Start A Car Wash Business

The process of designing a car wash and getting it financed, built, and finally up and running can be grueling. Fortunately, many entrepreneurs are discovering that with the right design in the right location, the investment has a lucrative and long-lasting payoff.

 

If you are serious about opening your own car wash in the United States or abroad, there are a few thing you’ll need first:

 

Car Wash Bay Photo

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Tommy Car Wash: Because A Great Car Wash Starts With Great Equipment

Tommy Equipment Package

First-time investors, owners, and operators aren’t always prepared to answer the important questions that car wash development can raise. Considerations need to be made for site layout, pricing, advertising strategies, marketing budgets, staffing, and much more. But as far as car washes go, few choices are as vital as those deciding which car wash equipment will be installed inside the tunnel.

 

A car wash is, of course, a facility that washes cars and if the equipment behind that wash process isn’t up to the task the car wash will experience great difficulty.

 

Problems typically crop up in the following areas:

 

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10 Steps For Starting a Car Wash From The Ground Up

As a 40 year veteran car wash equipment manufacturer and site developer, we’ve seen it all. We know what a daunting and potentially confusing process starting a new car wash can be. What comes first? Prospecting site locations? Securing financing? Assessing your market? How soon should you begin marketing? How long will the process take?

 

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