Ask most car wash managers, or retail business managers in general, what the hardest part of running the business is, and they’ll likely to tell you that it’s not the equipment, the materials, or the customers – it’s managing the people. Even with a fantastic team, balancing everyone’s schedules, hiring, and training requires a huge amount of time and energy.
Radio Frequency Identification (RFID) tags were a revolution in the car wash industry, giving operators a simple, low-maintenance method to manage subscription membership programs. These memberships, which include loyalty programs and unlimited clubs, stand as a perfect win-win for customers who want to maintain their vehicle’s appearance with more frequent monthly washes at a lower cost as well as sponsoring car washes looking to build a steady customer base. Once installed in the customers’ vehicle, the RFID tags work with the car wash database and point of sale systems to allow automatic wash admittance and wash package selection per the customer’s chosen membership level.