License Plate Readers Find Success in Car Wash Applications

 

Radio Frequency Identification (RFID) tags were a revolution in the car wash industry, giving operators a simple, low-maintenance method to manage subscription membership programs. These memberships, which include loyalty programs and unlimited clubs, stand as a perfect win-win for customers who want to maintain their vehicle’s appearance with more frequent monthly washes at a lower cost as well as sponsoring car washes looking to build a steady customer base. Once installed in the customers’ vehicle, the RFID tags work with the car wash database and point of sale systems to allow automatic wash admittance and wash package selection per the customer’s chosen membership level.

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