You’re opening a car wash and you need a logo! Now is not the time to give your nephew, your secretary, or that nice aspiring designer next door their big chance. Your logo is far more than just a cool representation of your business name. Done properly, it is an effective standard-bearer for your entire investment. Done poorly, it will be an embarrassing liability that you will pay for dearly in the long run. Let’s look at some of the important responsibilities of your logo and what you can do to help your design contribute to your success.