Note: the following blog post is adapted from Ryan Essenburg’s presentation at the Car Wash Show 2017 in Las Vegas, NV titled “Fundamentals of Express Carwash Success: Why Belts, Brands, and Buildings Will Dominate in 2017”. If you would prefer to watch or listen to the presentation, you can do so using the video embedded below..
Car washes across the nation regularly experience the brutal effects that weather can have on wash volume. One day, conditions such as heavy snow or rain dramatically reduce patronage, keeping customers indoors or satisfying them with a so-called ‘natural car wash’ respectively. The next, bright skies and clear roads trigger soaring demand and long lines at the wash.
Car washes across the nation experience the brutal effects that weather can have on wash volume. Heavy snows? Everyone stays inside. Roads are clear? Everyone rushes over to get a wash. Rain? No car washes needed. Sunshine? Time to make that finish shine.
But seasonal effects on car wash demand are actually far more impactful in terms of overall car wash operation. Thankfully, they are also far easier to predict and account for. While car washes are busiest in the winter and early spring due to customers eager to remove road salt and grime, the summer months cause a steady dip in demand as higher numbers of individuals are willing to wash their cars at home.