“Strategic Marketing” Presented by Rob Stam at THE CAR WASH SHOW 2018

Tommy Car Wash Systems and Navigate Works Marketing Director Rob Stam speaks at the 2018 ICA Event in Las Vegas.

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Tommy Car Wash Systems

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8 Keys to Nurture Customer Loyalty and Frequency

Cultivating a faithful customer base is no easy task and must be considered one of the most important objectives of any new car wash. But once a critical mass of happy local customers are familiar with the brand and wash process, a wash’s work is still far from over. Maintaining these customer relationships and encouraging both increased loyalty and frequency among return customers is an ongoing objective crucial for meeting a facility’s maximum potential.

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7 Points for Better Car Wash Call Handling

telephone-1223310_1280

 

Incoming phone calls at car washes represent a critical intersection between new customer conversion and customer retention, and poor call handling by employees can be costly to both. Individuals calling into your wash expect to be heard, valued, and respected as their questions or concerns are communicated.

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5 Principles For Managing Local Car Wash Listings on Yelp, Google Plus, Facebook, and More

Yelp for Car Washes

 

Whether local business owners like it or not, online reviews are the new word of mouth and the reputations that companies acquire on sites like Yelp, Google+, and Facebook are having an increasingly large impact on their real world success.

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Improving Email Strategy

Email

 

When you release your first email blast of the year year, how many customers will take the time to open it? According to the email service Mail Chimp, it may not be very many. Across industries ranging from Retail to Sports, Software, and e-commerce the service reports that average open rates for emails tends to be just over 20% , making it likely that roughly 4/5 of your customers are deleting your emails out-of-hand as well.

 

While it is too much to expect that every recipient will open every marketing email you release, here are some strategies to help increase your open rates and maximize the effectiveness of your email campaigns.

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Collecting Car Wash Feedback

feedback

 

None of us know what we don’t know, which makes it vital that car wash owners and operators establish functional methods to collect feedback and stay up to date on the different experiences customers are having at their wash. The benefits of this process are many, and can offer managers a window into their customers’ perspective, and the opportunity to address negative experiences, retain customers, and increase their awareness of otherwise hard-to-spot problems like employee behavior, system glitches, or malfunctioning equipment.

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Text Message Marketing and Car Washes

 

Text Message Marketing

 

According to the most recent figures provided by the Pew Research Foundation, in 2014 more than 90% of Americans had at least one cell phone. This majority is remarkable, and dramatically demonstrates the utility that mobile devices offer. In only a few short years the text-enabled cell phone has become a fixture of modern life, serving as an alarm clock, rolodex, diary, camera, calendar, computer, and much more in a single polished package. These devices are our eyes, ears, and our voice in an increasingly digital world.

 

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