7 Points for Better Car Wash Call Handling

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Incoming phone calls at car washes represent a critical intersection between new customer conversion and customer retention, and poor call handling by employees can be costly to both. Individuals calling into your wash expect to be heard, valued, and respected as their questions or concerns are communicated.

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5 Principles For Managing Local Car Wash Listings on Yelp, Google Plus, Facebook, and More

Yelp for Car Washes

 

Whether local business owners like it or not, online reviews are the new word of mouth and the reputations that companies acquire on sites like Yelp, Google+, and Facebook are having an increasingly large impact on their real world success.

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Improving Email Strategy

Email

 

When you release your first email blast of the year year, how many customers will take the time to open it? According to the email service Mail Chimp, it may not be very many. Across industries ranging from Retail to Sports, Software, and e-commerce the service reports that average open rates for emails tends to be just over 20% , making it likely that roughly 4/5 of your customers are deleting your emails out-of-hand as well.

 

While it is too much to expect that every recipient will open every marketing email you release, here are some strategies to help increase your open rates and maximize the effectiveness of your email campaigns.

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Collecting Car Wash Feedback

feedback

 

None of us know what we don’t know, which makes it vital that car wash owners and operators establish functional methods to collect feedback and stay up to date on the different experiences customers are having at their wash. The benefits of this process are many, and can offer managers a window into their customers’ perspective, and the opportunity to address negative experiences, retain customers, and increase their awareness of otherwise hard-to-spot problems like employee behavior, system glitches, or malfunctioning equipment.

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Text Message Marketing and Car Washes

 

Text Message Marketing

 

According to the most recent figures provided by the Pew Research Foundation, in 2014 more than 90% of Americans had at least one cell phone. This majority is remarkable, and dramatically demonstrates the utility that mobile devices offer. In only a few short years the text-enabled cell phone has become a fixture of modern life, serving as an alarm clock, rolodex, diary, camera, calendar, computer, and much more in a single polished package. These devices are our eyes, ears, and our voice in an increasingly digital world.

 

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3 Practical Ideas for Local Car Wash Content Marketing

Content marketing can be a tricky concept, but when it comes to local car washes this surprisingly simple strategy can yield significant results. In essence, content marketing is all about providing great informational ‘content’ that paints your car wash in the best possible light and transmits the value and message of your wash into different digital spaces.

 

Specifically, the objectives to content marketing are twofold:

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Designing Your Car Wash Logo

Your car wash’s logo and the stationary, decals, placards, and full-size back-lit facility signage that carries it will display your car wash’s message and identity to the world. So what message do you want your car wash to send and how best is a car wash owner or operator to approach the car wash logo design process?

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