Cultivating a faithful customer base is no easy task and must be considered one of the most important objectives of any new car wash. But once a critical mass of happy local customers are familiar with the brand and wash process, a wash’s work is still far from over. Maintaining these customer relationships and encouraging both increased loyalty and frequency among return customers is an ongoing objective crucial for meeting a facility’s maximum potential.
Incoming phone calls at car washes represent a critical intersection between new customer conversion and customer retention, and poor call handling by employees can be costly to both. Individuals calling into your wash expect to be heard, valued, and respected as their questions or concerns are communicated.
Whether local business owners like it or not, online reviews are the new word of mouth and the reputations that companies acquire on sites like Yelp, Google+, and Facebook are having an increasingly large impact on their real world success.
When you release your first email blast of the year year, how many customers will take the time to open it? According to the email service Mail Chimp, it may not be very many. Across industries ranging from Retail to Sports, Software, and e-commerce the service reports that average open rates for emails tends to be just over 20% , making it likely that roughly 4/5 of your customers are deleting your emails out-of-hand as well.
While it is too much to expect that every recipient will open every marketing email you release, here are some strategies to help increase your open rates and maximize the effectiveness of your email campaigns.
Content marketing can be a tricky concept, but when it comes to local car washes this surprisingly simple strategy can yield significant results. In essence, content marketing is all about providing great informational ‘content’ that paints your car wash in the best possible light and transmits the value and message of your wash into different digital spaces.
Specifically, the objectives to content marketing are twofold: