Note: the following blog post is adapted from Ryan Essenburg’s presentation at the Car Wash Show 2017 in Las Vegas, NV titled “Fundamentals of Express Carwash Success: Why Belts, Brands, and Buildings Will Dominate in 2017”. If you would prefer to watch or listen to the presentation, you can do so using the video embedded below.
Once a customer establishes a relationship or identifies with a particular car wash, changing their mind and flipping their loyalty is more easily said than done. And the most common challenges to this loyalty, which usually involve a combination of price wars, promotions, and advertising blitzes, are costly with varying mileage.
But that doesn’t mean wooing your competition’s customers is impossible. In fact, provided you can nail the following three factors and keep up with the basics like good customer service and facility cleanliness, your chances are surprisingly positive!
Cultivating a faithful customer base is no easy task and must be considered one of the most important objectives of any new car wash. But once a critical mass of happy local customers are familiar with the brand and wash process, a wash’s work is still far from over. Maintaining these customer relationships and encouraging both increased loyalty and frequency among return customers is an ongoing objective crucial for meeting a facility’s maximum potential.
This summer large portions of the country are experiencing high temperatures and humidity, with above average conditions expected through July and August. These heat spikes can be particularly dangerous for car wash employees and warrant measures to prevent heat stress and protect the individuals working your facility.