To accommodate dramatically increasing production—largely a result of the success and growth of the Tommy’s Express Car Wash Franchise—Tommy Car Wash Systems recently expanded their existing facilities to include a large warehousing facility a short distance away the company’s existing assembly and office spaces.
The American car wash industry continues to grow, with ever-increasing customer demand and tremendous opportunity waiting to be claimed. Done right, an express car wash gives operators a steady income stream with no billing or collection problems, a relatively small staff to manage, and a reliable membership pool.
Your customers aren’t a captive audience, they have plenty of options. Driveway washing, inbay washes, tunnels, or just putting it off. So, if you want people to choose your wash and to keep choosing it over and over again for years or decades to come, you have to understand what exactly they are really looking for, and you need to make sure you’re in the best position to give it to them.
You’re opening a car wash and you need a logo! Now is not the time to give your nephew, your secretary, or that nice aspiring designer next door their big chance. Your logo is far more than just a cool representation of your business name. Done properly, it is an effective standard-bearer for your entire investment. Done poorly, it will be an embarrassing liability that you will pay for dearly in the long run. Let’s look at some of the important responsibilities of your logo and what you can do to help your design contribute to your success.
Photo by Chris Hovinga
As with all retail establishments, location is one of, if not the single most critical factors to consider from the earliest stages of a car washes planning and development. And when deciding on a car wash location, a thorough demographics study is just one of the tools available to help operators make the best possible decision.
Ryan Essenburg, President of Tommy Car Wash Systems and the Tommy’s Express franchise, will take you on a walk-through our our newest corporate location. Tommy’s Express Jenison is a full-size Totally Tommy Express-style car wash with franchise exclusive equipment as well as several brand-new innovations and equipment examples you’ll be seeing more of soon!
In the United States the car wash industry, as a whole, has seen a long period of growth with steadily increasing demand – around 2% more cars washed each year over the past decade. However, despite this growth and the real need so many communities have for reliable car wash resources, some car washes have failed in recent years.
The car wash industry has entered in a period of rapid transition, with new technologies and practices making inroads and bringing change to both customer expectations and industry norms. As we look forward to the coming year and beyond we’ve come to expect the following five car wash industry trends to play an increasingly central role.