Today we’re taking some time with Caleb Eckman, Web Developer and Designer here at Tommy Car Wash Systems, and exploring car wash websites and the digital storefronts that play such a significant role in modern car wash customer service and advertising.
If advertising is a shout that goes out to customers, attracting and informing them, social media marketing is more of a conversation, a conversation held in a very public forum. In this new arena your brand’s voice and your approach has tremendous consequences.
Tommy Car Wash Systems is pleased to announce that Alex Lemmen has joined the company in the capacity of Chief Operating Officer.
Lemmen brings an international perspective and growth-centric mindset to the Tommy Car Wash Systems team, having served for approximately five years with distinction as a management consultant at The Boston Consulting Group (BCG). BCG is a highly respected global management consulting firm and the world’s leading advisor on business strategy.
Ryan Essenburg, President of Tommy Car Wash Systems, stated: “Alex brings a perspective and skill set that is essential to our sustained growth and profitability. His experience with BCG puts him in a select group of individuals with the experience needed to scale a business to a national and international level.”
While his former responsibilities focused on global consumer goods and retail sectors, primarily concentrated in Latin America and the United States, Lemmen will now be responsible for helping the company navigate the aggressive growth triggered by the successful launch of the Tommy’s Express Car Wash franchise.
Lemmen is a native of West Michigan and holds a Bachelors of Business Administration degree from the University of Michigan’s Stephen M Ross School of Business.
Tommy Car Wash Systems
The location and layout of a new car wash can make or break its long-term success, which makes proper design and good site selection some of the most critical and strategically demanding early steps in the car wash development process.
For the best operators, wash quality is an obsession to be checked and maintained every, single, day. But first new operators must understand each of the factors at work in the car wash tunnel and how they fit together to build good wash performance—particularly during busy, high volume periods.
Ask most car wash managers (or retail business managers in general) what the hardest part of running the business is and they’ll likely tell you that it’s not the equipment, the materials, or the customers – it’s managing the people. Even with a fantastic team the work that goes into balancing everyone’s schedules, hiring, and training requires a tremendous amount of time and energy.
Location is critical for the success of any business, and car washes in particular rely on the strength of their site to drive traffic and customer awareness. This makes site selection one of, if not the single most important step when founding a new car wash. But even an ideal location with good traffic count, size, layout, and proximity to desirable destinations like shopping malls or grocery stores, can be undone by a single, often overlooked factor: competition.
From building material selection to interior air quality, low energy use, and water efficiency, LEED (Leadership in Energy and Environmental Design) certified buildings represent a considerable commitment to environmental sustainability and responsible practices.