5 Points to Consider For Commercial Car Wash Signage

Car Wash Frontage


As a roadside business, car wash owners and operators must be sure that their facilities stand out and grab the attention of potential customers driving by. While the design of the building should play a significant part in this process, it is the signage that clearly and unmistakably broadcasts the car wash’s identity, service, and value.


Therefore owners and developers should always pay attention to these five points when it comes to developing attractive and effective facility signage for car wash renovations or new construction.


1. Is it Clearly Visible?

Car wash signage should be oriented towards the nearest major road and should be sized according to the speed of the passing traffic, the available building frontage, and the total distance between the sign and the furthest traffic lane. Larger and higher signs are advised for faster or more distant traffic in order to maximize visibility, but signage should never overwhelm the facility it is mounted on.


2. Is it Modern?

As car washes age the letter boards and neon that they were advertised with in decades back ages with them. Fresh, new car washes with 21st century flair should take advantage of modern signage technology, including Electronic Message Centers and powerful LED technology.


3. Is it Clearly Illuminated?

Don’t discount the importance of early morning and late night customers and commuters. Lighting matters, so make sure that your wash looks even better in the dark with high quality illumination that highlights the colors and brand behind your sign. Bonus points if your wash features full-length windows and floodlights for extra effect.


4. Set for Easy City Approval?

Cities approve commercial signage and regulate signage type, style, and size much like any other aspect of local construction. In order to install or replace a sign the correct forms and permits must be filed and the services of a licensed sign contractor may be required. Any issues or complications may delay this process significantly, so be 100% sure the proposed sign is above board from the start.


5. Is it Memorable?

When customers drive past your building, will they remember it? Will the encounter, no matter how brief, stand out in their mind? Will they recall your carwash and think about coming back the next time their car gets dirty?


Having the right sign to embody and transmit your wash’s brand is absolutely vital. Every factor from lighting, to dimensional effects, to typography, to color, needs to be just right. And when it is, the payoff can be huge. Remember, your customers are exposed to advertising via the internet, newspaper, TV, radio, billboards, and storefronts all day. Breaking through that metal static and capturing their attention can be difficult, so make sure your wash and the signs highlighting it are up to the challenge.



For assistance with car wash renovation, new development, or car wash parts and equipment sales, please contact the team at Tommy Car Wash Systems today at Sales@Tommycarwash.com / (616) 494-0411.


Tommy Car Wash Systems 


4 thoughts on “5 Points to Consider For Commercial Car Wash Signage

  • November 27, 2018 at 12:16 am

    Thanks for pointing out that we must keep the signage clean and attractive to get the attention of potential customers and also retain their loyalty. I will keep this in mind since we will also be having signs around the property once the shop has been constructed. It is not a car wash shop but a beauty salon which I have been trained for two years, but these tips will be very useful.

  • April 4, 2017 at 6:41 pm

    I totally agree with the points but if the signage is memorable it brings more benefit to the car wash business station. No matter how modern is the design and how large number of public passes through it, but if it is not memorable it is of no use to business.

  • June 28, 2016 at 12:47 pm

    I think these are all really good tips for getting a really good sign. For the most part, this probably applies to all types of businesses too. Memorability is particularly important in your mind, because a sign is kind of a businesses chance to make a first impression. Thank you for such an applicable article!

  • November 20, 2015 at 1:36 pm

    I really liked what you had to say about modernizing the signs for your business. As you say, new car washes with a 21st century flair should take advantage of the technology that is out there. Not only is this technology a great tool and asset for companies, but it will help you to digitize your signs and make them readily available and easy to read for all of your customers. Overall, I definitely understand why modernizing your company and its signs definitely help your car wash have a better aesthetic and marketing strategy. Thank you for sharing! 


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