Tommy’s Express Enters 2020 as Top Car Wash Brand

The following is a January 17 2020 press release published by Tommy Car Wash System’s sister company and national car wash franchise Tommy’s Express Car Wash.

In late 2019 Tommy’s Express Car Wash was listed as the 15th best car wash brand in the “2019 Top 50 List of Conveyor Carwashes” report by Professional Carwashing & Detailing Magazine. This places Tommy’s Express high among the most successful operations and business models in the car wash industry after only three years of operation.

While the franchise may still be in its early days, the foundation supporting it has been long in the making. Originating with the first Quality Car Wash location in Holland, Michigan, the family of companies behind Tommy’s Express celebrated their 50 year anniversary in 2019 and includes world-record setting corporate locations, car wash site developer and equipment vendor Tommy Car Wash Systems, and systems provider Guardian Wash Command.

After its inaugural year in 2016, the Tommy’s Express franchise operated four locations, expanding to seven in 2017. Today, in January of 2020, that number has climbed to 29, with over 70 additional sites slated to open this year in markets across the United States.

According to company President Ryan Essenburg:

“2019 was our biggest year by far and there’s no slowing down ahead. But we’re ready and excited for everything that’s ahead.

With Tommy’s Express we set out to build and bring together, in-house, all the elements that a national car wash organization in 2020 needs to be successful, in a way that the industry has never had access to before. That’s our foundation. Our explosive growth proves that this approach is the right one for us, for our partners, and for the car wash industry.”

According to Alex Lemmen, Chief Operating Officer of Tommy’s Express:

“Right now in 2020 we are exactly where we want to be. We’ve redoubled our team, added a tremendous amount of warehouse and fulfillment capacity, and focused on developing each and every process that goes into building and supporting this organization. I can’t speak highly enough of this accomplishment or the many people who have contributed their time, talent, and energy to make it happen.

I’m also very proud of the WHY behind our corporate mission: Enriching Lives, Adding Value, and Serving Communities. While Tommy’s Express exists today in the right place and in the right time to become a national brand, establishing the largest and most advanced chain in the world, we will forever remain rooted in our calling to serve communities and all who interact with our brand in any capacity.”

Tommy Car Wash Systems

Tommy’s Express Expanding Nationally!

From January 1st 2019 through September 30, 2019 Tommy Car Wash Systems’ sister company Tommy’s Express Car Wash awarded 10 new franchise partners, resulting in 46 additional new express car wash sites now entering the early stages of development. These sites are located in Colorado, Iowa, Virginia, Wisconsin, California, Tennessee, Texas, Minnesota, Illinois, and Kansas and highlight the company’s commitment to replicating an upscale car wash solution in every market across the country, establishing a powerful national brand that guests love.

Tommy’s Express has 20 locations in operation in 13 states as of this writing, with an additional 10 sites expected open by the end of the year, bringing the chain’s presence to 17 states total by 2020. The organization has over 230 sites under contract for future development, including international locations.

According to company President Ryan Essenburg, “We are fired up by these new partnerships and our company’s explosive growth in 2019! Each new relationship and each new wash is an opportunity for all of us to serve, and we don’t take this for granted as we look forward to great things coming in 2020.”

Each Tommy’s Express Car Wash features the Totally Tommy building design and equipment package developed by Tommy Car Wash Systems along with franchise-exclusive benefits including the Easy-Chem detergent management system, corporate training and technical assistance, and professional marketing support.

Tommy Car Wash Systems

Remembering Sonny Essenburg

Jun (Left) and Sonny (Right) Essenburg

In 1969 Julius “Sonny” and Jacob “Jun” Essenburg opened the very first Quality Car Wash location here in Holland, MI. It wasn’t much to look at, compared to where we are today. But the brothers committed to the opportunity, devoting time, energy, and creativity to the process of washing cars and making improvements as they went.

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Investigating Car Wash Site Demographics

Photo by Chris Hovinga

As with all retail establishments, location is one of, if not the single most critical factors to consider from the earliest stages of a car washes planning and development. And when deciding on a car wash location, a thorough demographics study is just one of the tools available to help operators make the best possible decision.

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