Pollen Season for Car Wash Operators

 

Pollen season is in full swing across much of the United States, and as painful and inconvenient as it may be for the driving public this season is a boon for car wash operators who typically enjoy more and more frequent customers as a result.

What is Pollen Season?

The reason is fairly obvious. Pollen is an extremely fine powder released by flowers and trees as part of their reproductive cycle, and during pollen season it gets just about everywhere—including on vehicles. This powder triggers allergies in a large percent of the population and if it is allowed to continue adhering to a car the high acidity in the pollen grain can oxidize and cause fading and discoloration over time.

Why Car Washes?

Professional automatic car washes are the ideal solution. Customers, especially club members, can visit every day if needed, the undercarriage rinse removes pollen that would otherwise be missed, and the detergents, high pressure, and scrubbing action of the car wash foam help encapsulate the pollen for easy removal.

Marketing and Advertising

Saving time, preserving customer vehicles, and making allergy sufferers more comfortable are fantastic selling points for local car washes to advertise, and a campaign crafted around pollen season is a perfect pair for a variety of promotions or club specials. Be sure to emphasize:

 

~ How regular washing strips the pollen away before the acidity can work

~ How controlling the buildup and vacuuming the interior may reduce allergy symptoms

~ How certain services (especially regular applications of hot wax) provides a barrier that makes it more difficult for the pollen to stick to the pores in the clear coat

~ How the car wash offers better results than hose washing at a fraction of the time and with less water use

~ Any Wash Club programs or Memberships that can save customers money – everyone loves a deal!

 

Ultimately, pollen season is an opportunity for car wash operators to help their customers with a highly effective solution to a very specific problem. Be proactive, craft your message, and market across many different channels. Good luck!

 

Tommy Car Wash Systems

.

“Strategic Marketing” Presented by Rob Stam at THE CAR WASH SHOW 2018

Tommy Car Wash Systems and Navigate Works Marketing Director Rob Stam speaks at the 2018 ICA Event in Las Vegas.

.

 .

Tommy Car Wash Systems

.

8 Keys to Nurture Customer Loyalty and Frequency

Cultivating a faithful customer base is no easy task and must be considered one of the most important objectives of any new car wash. But once a critical mass of happy local customers are familiar with the brand and wash process, a wash’s work is still far from over. Maintaining these customer relationships and encouraging both increased loyalty and frequency among return customers is an ongoing objective crucial for meeting a facility’s maximum potential.

Read more

Is your Car Wash Participating in Grace For Vets 2016?

Grace for vets car wash

Each year thousands of independent car washes in several nations join together on the day of November 11th – Veterans Day – to provide free car washes to veterans and active military personnel. By offering something as simple as a free wash, participants honor the sacrifices and service provided by our past and present soldiers, recognizing and rewarding them as valued members our of communities.

Read more

7 Points for Better Car Wash Call Handling

telephone-1223310_1280

 

Incoming phone calls at car washes represent a critical intersection between new customer conversion and customer retention, and poor call handling by employees can be costly to both. Individuals calling into your wash expect to be heard, valued, and respected as their questions or concerns are communicated.

Read more

5 Principles For Managing Local Car Wash Listings on Yelp, Google Plus, Facebook, and More

Yelp for Car Washes

 

Whether local business owners like it or not, online reviews are the new word of mouth and the reputations that companies acquire on sites like Yelp, Google+, and Facebook are having an increasingly large impact on their real world success.

Read more

Improving Email Strategy

Email

 

When you release your first email blast of the year year, how many customers will take the time to open it? According to the email service Mail Chimp, it may not be very many. Across industries ranging from Retail to Sports, Software, and e-commerce the service reports that average open rates for emails tends to be just over 20% , making it likely that roughly 4/5 of your customers are deleting your emails out-of-hand as well.

 

While it is too much to expect that every recipient will open every marketing email you release, here are some strategies to help increase your open rates and maximize the effectiveness of your email campaigns.

Read more