Each year thousands of independent car washes in several nations join together on the day of November 11th – Veterans Day – to provide free car washes to veterans and active military personnel. By offering something as simple as a free wash, participants honor the sacrifices and service provided by our past and present soldiers, recognizing and rewarding them as valued members our of communities.
This year a number of washes associated with Tommy Car Wash Systems, including Tommy’s Express Car Wash locations, are participating in the Grace for Vets program, and we would like to welcome others around the industry to add their locations and join in as well. Registration is simple and comes with free media resources to help your wash promote the event before and during the day of the 11th.
For more information, including registration and program guidelines, please visit graceforvets.org.
Tommy Car Wash Systems
Incoming phone calls at car washes represent a critical intersection between new customer conversion and customer retention, and poor call handling by employees can be costly to both. Individuals calling into your wash expect to be heard, valued, and respected as their questions or concerns are communicated.
Whether local business owners like it or not, online reviews are the new word of mouth and the reputations that companies acquire on sites like Yelp, Google+, and Facebook are having an increasingly large impact on their real world success.
When you release your first email blast of the year year, how many customers will take the time to open it? According to the email service Mail Chimp, it may not be very many. Across industries ranging from Retail to Sports, Software, and e-commerce the service reports that average open rates for emails tends to be just over 20% , making it likely that roughly 4/5 of your customers are deleting your emails out-of-hand as well.
While it is too much to expect that every recipient will open every marketing email you release, here are some strategies to help increase your open rates and maximize the effectiveness of your email campaigns.
Cold weather, long nights, roast turkey—and fantastic deals!
Black Friday is on the horizon and it is up to car was operators to take full advantage of this season of spending and generate increased membership sales at local car washes. Keep in mind that there are a number of reasons why Black Friday is the ideal time for a new membership push.
Content marketing can be a tricky concept, but when it comes to local car washes this surprisingly simple strategy can yield significant results. In essence, content marketing is all about providing great informational ‘content’ that paints your car wash in the best possible light and transmits the value and message of your wash into different digital spaces.
Specifically, the objectives to content marketing are twofold:
Your car wash’s logo and the stationary, decals, placards, and full-size back-lit facility signage that carries it will display your car wash’s message and identity to the world. So what message do you want your car wash to send and how best is a car wash owner or operator to approach the car wash logo design process?