Taking Advantage of Blue Water Markets

 

Location is critical for the success of any business, and car washes in particular rely on the strength of their site to drive traffic and customer awareness. This makes site selection one of, if not the single most important step when founding a new car wash. But even an ideal location with good traffic count, size, layout, and proximity to desirable destinations like shopping malls or grocery stores, can be undone by a single, often overlooked factor: competition.

 

It’s tempting to only build in your own backyard, setting up a marvelous car wash with down-the-street convenience in your own community and accepting moderate success as a result. But first take an honest look at the area and the car washes already established there.

 

If your local market is already claimed (much less saturated) by entrenched older car washes with established customer bases, you’ll soon find yourself locked in a fierce marketing and price battle for the attention of a set population. While it is possible to win these competitions (particularly with high quality equipment and a service model that boasts faster, better results) the fallout will drag down all players, with the advantage going to the wash with the bigger reserves and membership pool.

 

The best bet is to avoid the issue altogether and search for an ideal site in a local area with no express car wash competition whatsoever. These locations, ironically, are often found in smaller communities, home to low-power car wash solutions like in-bay automatics and populations who will immediately notice the new facility and the difference a real car wash can make.

 

Admittedly, this investment-minded strategy may add to your commute. But a blue-ocean site selection approach can yield a far larger, undivided customer pool and open up high quality car wash service to communities which have never experienced it before, with raving customers and higher wash counts as a result.

 

 

As always, if you are currently in the process of developing your own car wash, consider the Totally Tommy wash design by Tommy Car Wash Systems, featuring a cohesive car wash layout, architecture, high-end wash equipment, and labor-saving automation technology. Learn more HERE!

 

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Tommy’s Express San Antonio Operating with LEED Certification

 

From building material selection to interior air quality, low energy use, and water efficiency, LEED (Leadership in Energy and Environmental Design) certified buildings represent a considerable commitment to environmental sustainability and responsible practices.

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Take a Video Tour of River Club Car Wash

River Club Car Wash

 

Check out this tour recorded by Car Wash Studios at River Club Car Wash!

 

A Totally Tommy Express car wash that opened back in February of 2015, River club is located in Bradenton, FL and features a full dual belt conveyor, self loading entrance module, and other cutting-edge automatic car wash innovations.

 

 

 

You can visit River Club Car Wash’s Facebook page and Website (where they are currently preparing for an exciting Halloween promotion), or read more about the Totally Tommy Express design here.

 

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Please note that the above video was not created or sponsored by Tommy Car Wash Systems. The content is embedded here under fair use rules for informational purposes only.

The Tommy Accent Ball

A few years ago, Target department stores introduced a design feature keeping with their overall branding: large red concrete spheres placed outside the their stores. This design turned out to be fantastic for a few reasons: They offered curb protection, they were attractive, and the red circle tied very well into Target’s overall ‘bulls-eye’ symbolism.

 

These attractive concrete barriers form a good point of reference for the topic of the day: The humble Tommy Ball.

 

Tommy Accent Ball

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Spotlight on Triple Play Express

Happy Tuesday from Tommy Car Wash Systems! Check out this 2012 documentary clip by car wash TV covering Triple Play Express, one of our favorite Totally Tommy Express tunnels, owned and operated by former professional baseball player Mark Redman in Tulsa, OK. The footage is beautiful, and it’s no surprise that since being filmed Mark has been able to expand and build a second Totally Tommy Wash, developing a strong business model with great value and brand recognition. Check it out now!

 

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Adding Washes to Car Care Profit Centers

Car wash tunnels are a natural fit and add-on for many different car care businesses and can turn single-service sites into explosive multi-profit centers with tremendous profitability. Customers appreciate the convenience they receive when more services are offered in one location and they often give washes at a major car care location a greater share of trust, and a much greater share of their business.

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Incorporating Dealership Washes With Fantastic Results!

Take a moment this morning and watch these videos featuring the Tommy Multi-Wash XL and new All-In-One Wash Combo modules. These systems were designed to do a few things very well:

All in One Car Wash Combo

 

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