Getting it Right, the Importance of Proper Car Wash Site Layout

 

The location and layout of a new car wash can make or break its long-term success, which makes proper design and good site selection some of the most critical and strategically demanding early steps in the car wash development process.

 

To learn more, we asked Nate Smith, a 2D and 3D designer and layout specialist at Tommy Car Wash Systems, a few questions about car wash layouts and the process behind them. Nate went to school for 3D design and since joining the Tommy Car Wash System’s team has taken over the 2D drawings for site layouts as well. His focus is on overall site selection and approval as part of new and prospective car wash developments.

 

Q: Why is it so important that car wash layouts, in particular, be done right?

 

Much like everything we do here at Tommy Car Wash Systems, there is a science to creating great car wash sites. Based on the experience and criteria we’ve built up in our previous projects, we are able to define all of the key traits that made our car washes so successful. To us, the best locations mean nothing if we cannot accommodate the perfect site layout. If the site does not flow well or does not allow us to meet our own internal standards, we know that the site will not live up to our expectations or those of our customers. Our top priority is to set every customer and site up for success, which is why we have steadily become more involved and more strict with our site and layout standards over time.

 

Q: At what point in the car wash startup process should layout be decided, and city approval begin?

 

We are focusing on trying to get a “soft approval” from the city before prospective customers even identify potential land for sites. We’ve found more and more throughout the approval process that many cities have strict standards that can compromise our own internal standards. Therefore it is extremely important to find out as early as possible if a Totally Tommy car wash building will be approved before someone invests time, money, or energy into a potential site.

 

Once this positive relationship is established, then a site layout will be drawn up. And once we have a solid concept drawn up, a civil engineer will make sure everything is good to go, and that point the official city presentation can begin.

 

Q: Do you have any examples of common layout mistakes or real-world layouts that were done poorly?

 

Actually there are quite a few common mistakes that are made with older sites, or if someone outside of Tommy Car Wash Systems or a professional car wash development team attempts to draw up a potential site on their own.

 

The most common mistakes I would say are due to lot size and shape. Many problems come from trying to force an awkward layout onto piece of land that is either too small or not rectangular. Typical errors include incorrect site orientation, as we prefer to have our main tower and paylanes out front. Another common error is not having enough space in our turn stack or when customers are exiting the wash tunnel. This prevents cars from having adequate space to straighten out when entering the tunnel and not hit curbs, as well as to safely exit the wash and have plenty of space around other cars, and again, not hitting curbs. A site that is on a triangular-shaped lot, or really any irregular shape, typically will have both of these problems, and may even have other problems like cutting out the vacuum center.

 

All of these issues lead to a poor site design that does not flow or will not run efficiently.

 

Q: What are the best strategies for prospective car wash owners or operators to keep in mind when they approach potential sites?

 

When trying to find land for a potential future site, the biggest thing to look for is a rectangular piece of land that is at least an acre. Many sites have decent setbacks, and most require some kind of water detention, both of which can easily push the size of the land required to over an acre. If we have at least an acre to work with, chances are we can make you a great layout.

 

Aside from the site layout itself, the location is also a huge factor. We have a ton of great tips here on our site models page for prospective owners to look for.

 

Tommy Car Wash Systems

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Taking Advantage of Blue Water Markets

 

Location is critical for the success of any business, and car washes in particular rely on the strength of their site to drive traffic and customer awareness. This makes site selection one of, if not the single most important step when founding a new car wash. But even an ideal location with good traffic count, size, layout, and proximity to desirable destinations like shopping malls or grocery stores, can be undone by a single, often overlooked factor: competition.

 

It’s tempting to only build in your own backyard, setting up a marvelous car wash with down-the-street convenience in your own community and accepting moderate success as a result. But first take an honest look at the area and the car washes already established there.

 

If your local market is already claimed (much less saturated) by entrenched older car washes with established customer bases, you’ll soon find yourself locked in a fierce marketing and price battle for the attention of a set population. While it is possible to win these competitions (particularly with high quality equipment and a service model that boasts faster, better results) the fallout will drag down all players, with the advantage going to the wash with the bigger reserves and membership pool.

 

The best bet is to avoid the issue altogether and search for an ideal site in a local area with no express car wash competition whatsoever. These locations, ironically, are often found in smaller communities, home to low-power car wash solutions like in-bay automatics and populations who will immediately notice the new facility and the difference a real car wash can make.

 

Admittedly, this investment-minded strategy may add to your commute. But a blue-ocean site selection approach can yield a far larger, undivided customer pool and open up high quality car wash service to communities which have never experienced it before, with raving customers and higher wash counts as a result.

 

 

As always, if you are currently in the process of developing your own car wash, consider the Totally Tommy wash design by Tommy Car Wash Systems, featuring a cohesive car wash layout, architecture, high-end wash equipment, and labor-saving automation technology. Learn more HERE!

 

Tommy Car Wash Systems

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Tommy’s Express San Antonio Operating with LEED Certification

 

From building material selection to interior air quality, low energy use, and water efficiency, LEED (Leadership in Energy and Environmental Design) certified buildings represent a considerable commitment to environmental sustainability and responsible practices.

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Take a Video Tour of River Club Car Wash

River Club Car Wash

 

Check out this tour recorded by Car Wash Studios at River Club Car Wash!

 

A Totally Tommy Express car wash that opened back in February of 2015, River club is located in Bradenton, FL and features a full dual belt conveyor, self loading entrance module, and other cutting-edge automatic car wash innovations.

 

 

 

You can visit River Club Car Wash’s Facebook page and Website (where they are currently preparing for an exciting Halloween promotion), or read more about the Totally Tommy Express design here.

 

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Please note that the above video was not created or sponsored by Tommy Car Wash Systems. The content is embedded here under fair use rules for informational purposes only.

The Tommy Accent Ball

A few years ago, Target department stores introduced a design feature keeping with their overall branding: large red concrete spheres placed outside the their stores. This design turned out to be fantastic for a few reasons: They offered curb protection, they were attractive, and the red circle tied very well into Target’s overall ‘bulls-eye’ symbolism.

 

These attractive concrete barriers form a good point of reference for the topic of the day: The humble Tommy Ball.

 

Tommy Accent Ball

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Spotlight on Triple Play Express

Happy Tuesday from Tommy Car Wash Systems! Check out this 2012 documentary clip by car wash TV covering Triple Play Express, one of our favorite Totally Tommy Express tunnels, owned and operated by former professional baseball player Mark Redman in Tulsa, OK. The footage is beautiful, and it’s no surprise that since being filmed Mark has been able to expand and build a second Totally Tommy Wash, developing a strong business model with great value and brand recognition. Check it out now!

 

Tommy Car Wash Systems 

 

Adding Washes to Car Care Profit Centers

Car wash tunnels are a natural fit and add-on for many different car care businesses and can turn single-service sites into explosive multi-profit centers with tremendous profitability. Customers appreciate the convenience they receive when more services are offered in one location and they often give washes at a major car care location a greater share of trust, and a much greater share of their business.

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