You’re opening a car wash and you need a logo! Now is not the time to give your nephew, your secretary, or that nice aspiring designer next door their big chance. Your logo is far more than just a cool representation of your business name. Done properly, it is an effective standard-bearer for your entire investment. Done poorly, it will be an embarrassing liability that you will pay for dearly in the long run. Let’s look at some of the important responsibilities of your logo and what you can do to help your design contribute to your success.
Photo by Chris Hovinga
As with all retail establishments, location is one of, if not the single most critical factors to consider from the earliest stages of a car washes planning and development. And when deciding on a car wash location, a thorough demographics study is just one of the tools available to help operators make the best possible decision.
Ryan Essenburg, President of Tommy Car Wash Systems and the Tommy’s Express franchise, will take you on a walk-through our our newest corporate location. Tommy’s Express Jenison is a full-size Totally Tommy Express-style car wash with franchise exclusive equipment as well as several brand-new innovations and equipment examples you’ll be seeing more of soon!