7 Reasons to Keep your Car Washed

Keep Your Car Clean!

 

While some Americans treat a visit to the car wash as a spurge, a luxury, or even as entertainment for the kids, there are good reasons to make a trip to your local car wash a regular part of your maintenance schedule. Here’s why:

 

1. Dirt is Damaging

While engines and wheels receive the lion’s share of preventative maintenance, the paint and coatings on your vehicle is an important barrier that prevents moisture and oxygen from rusting the vehicle’s frame. Unfortunately, that barrier can be steadily broken down by exposure to corrosive compounds including insect splatter, bird droppings, road tar, and even regular, run-of-the-mill dirt and dust. A regular wash keeps the surface clear and limits the damage dirt can cause.

 

2. Washing is the Only Way to Remove Road Salt

As corrosive as dirt and bugs may be, salt is much worse, and if you live in a climate with cold winters where salt is applied to melt roadways your car will be covered in it weekly. Even a few winters’ worth of salt can cause and accelerates rust across the frame, and even vehicle owners with heated garages or who take the time to rinse their vehicles down aren’t safe, as the elevated temperatures of the garage speeds the corrosive action and much of the salt is deposited on the bottom of the vehicle where rinsing is impossible. The only way to efficiently remove this salt from all surfaces is via a car wash with an underbody or undercarriage flush service.

 

3. It Keeps Your Car Looking New

Scrubbing away dirt and putting some shine on the tires goes a long way towards keeping a car looking like it did when you bought it. Not only does this mean that owners (like you!) feel better about the car longer, but when a car looks nice it also means that drivers and passengers tend to keep treating it better. This creates a positive loop where a nice looking car tends to stay looking nice longer, all thanks to a few quick car washes.

 

4. It Makes Driving Safer

Even a light layer of dust can impact visibility, especially when light conditions change. Anything that prevents a driver from clearly seeing out each window and mirror affects vehicle safety and a car wash is one of the quickest, easiest ways of keeping those surfaces crystal clear.

 

5. For Improved Fuel Efficiency

When the Mythbusters tested fuel efficiency between a dirty car and the same car cleaned up, they found that a clean exterior improved fuel efficiency by nearly 10%! Even light dirt build up can create drag and waste fuel over time.

 

6. It’s Safer for the Vehicle

Hand washing can be a perfectly good alternative to a trip through the car wash, but only if the washer knows exactly what they are doing. Using the wrong soap (dish, bath, or hand soap) will strip the clear coat and ruin the finish. Using the wrong brush or sponge will carve thousands of little scratches into the paint forever. And even if you have the right brush and the right soap, it’s still possible to grind dirt against the coat. A well-maintained automatic car wash, on the other hand, uses specialty chemicals and soft cloth specifically manufactured for its purpose, so that owners don’t need to take more time, buy more supplies, or risk mistakes to get a great car wash result.

 

7. It’s Better for the Environment

As we’ve written before, professional automatic car washes are a far greener option for car cleaning when compared to driveway washing. An automatic car wash uses far less water (thanks to targeted high-pressure nozzles and reclaim systems) and the soaps and waxes that rinse off are diverted via sanitary sewer to a water treatment plant. This keeps harmful chemicals out of local streams and lakes where they can trigger algae blooms and wipe out fish and animal populations.

 

Don’t put off taking responsible care of your car. Visit your local car wash today!

 

Tommy Car Wash Systems

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3 Reasons Customers Will Leave the Competition for You

Once a customer establishes a relationship or identifies with a particular car wash, changing their mind and flipping their loyalty is more easily said than done. And the most common challenges to this loyalty, which usually involve a combination of price wars, promotions, and advertising blitzes, are costly with varying mileage.

 

But that doesn’t mean wooing your competition’s customers is impossible. In fact, provided you can nail the following three factors and keep up with the basics like good customer service and facility cleanliness, your chances are surprisingly positive!

 

Car Wash Customer Entrance

 

“Faster”

Busy customers want quick visits, and if your system can deliver a faster wash that fits in their schedule better, they will notice. Review your entire process, from the queue, to payments, to the conveyor speed, to parking lot and vacuum station traffic flow. And remember, increasing wash speed also has the advantage of increasing your wash’s total production capacity—a win-win!

 

“More Convenient”

Speed is a huge portion of customer convenience, but it isn’t the only factor to consider. Customers are interested in how easy it is to get to the car wash and pull in from traffic, how simple or intuitive the point of sale system is, how long they have to wait before they can get into the wash, how easy it is to load their vehicle, and how quickly they can pull back out onto the road afterwards. If you can provide a low-stress, low-pressure, in-and-out experience—especially for wash club members!—your customers are that much more likely to keep coming back and tell their friends why.

 

“Better Quality”

Does your car wash do a better job? Are customers happier after they wash with you than when they go to the cheaper place down the road? Is there anywhere where you can you improve?

 

Delivering on your promises and putting out the cleanest car possible is one of the single most important aspects to running a car wash, and failure will cost you new customers and old alike. Take the time to maintain your system, monitor output quality, and fine-tune your applications. Then compare your wash quality results with the competition. If you can consistently beat them in performance you can win the long game without sacrificing or undervaluing either your pricing or services.

 

Interesting in joining a fast-growing, innovative, results-focused car wash franchise? Then take a look at Tommy’s Express Car Wash. Tours now available in Western Michigan.

 

Tommy Car Wash Systems

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