Car wash owners, operators, and staff all have an obligation and a mission to offer the best possible service and accommodation to all customers, regardless of their age, gender, or attitude. But taking care of people and delivering that outstanding customer service can sometimes be a challenge, especially when customers are difficult, irritable, or even abusive.
But what about those customers who don’t mean to be problematic but who genuinely have struggles that may require special care and assistance? What about those who struggle with the very experience of the car wash itself?
A few years ago, Target department stores introduced a design feature keeping with their overall branding: large red concrete spheres placed outside the their stores. This design turned out to be fantastic for a few reasons: They offered curb protection, they were attractive, and the red circle tied very well into Target’s overall ‘bulls-eye’ symbolism.
These attractive concrete barriers form a good point of reference for the topic of the day: The humble Tommy Ball.